February 17, 2023
Gordon Bell Joins Tests Assured as Vice President of Marketing
Leading independent quality assurance and testing provider adds experienced technology marketer and growth specialist to leadership team.
SAN JOSE, Calif., Jan. 3, 2023 /PRNewswire/ — Tests Assured, an independent provider of quality assurance testing for emerging technologies, today announced it has hired Gordon Bell to serve as the company’s first vice president of marketing. In this role, Bell will leverage his 25+ years of experience building brand awareness at fast-growth technology companies to expand Tests Assured marketing capabilities.
The hire comes as Tests Assured expands its footprint in emerging-technology QA, with a particular focus on augmented reality, virtual reality, and AI-powered testing. Bell will lead the company’s positioning and go-to-market efforts across those categories.
Building a dedicated marketing function is a milestone for Tests Assured. The company has grown its client base largely through technical reputation and word of mouth in the immersive technology community. Bringing in a marketing leader signals an intent to make that reputation visible to a broader audience of enterprise buyers.