While virtual reality (VR) holds its place as a popular tech sector in Silicon Valley, an increasing number of companies are diving into augmented reality (AR). While the two realities may sound interchangeable, AR slightly differs from its more well-known counterpart. Those who remember the Pokemon Go craze that swept the globe have seen the effects of augmented reality firsthand. While VR offers a fully immersive digital experience, AR enhances the real world, adding images, text and other types of virtual information.
Throughout the San Francisco Bay Area, businesses from a wide range of industries from gaming to retail are investing in AR. Companies are adopting AR-powered apps to give shoppers the chance to see what products would look like in their homes before purchasing, while automotive companies are using the technology to facilitate the vehicle design process. The solutions are limitless at these 15 San Francisco AR companies, where reality takes on a whole new meaning.
